About Us

Words of Integrity evolved from a blog of the same name created during the pandemic. What began as a series of writing focused around personal development, thoughtful commentary, and philosophical exploration quickly grew to become something more.

Born from lived experience, the same values embedded within the earlier writing developed into a philosophy that shaped the life and career choices of founder, Daniella Campbell.

“Through listening, lived experience, and honest self-reflection, it became increasingly clear to me that many of us move through life disconnected from the things that allow us to feel grounded, fulfilled, and genuinely well.

Work and day-to-day living are often shaped around performance and productivity, leaving little room to consider what it might mean to live sustainably, care for ourselves consistently, or contribute meaningfully to the world around us.

My work within coaching and the non-profit sector introduced me to countless people with a deep desire to create positive change. Whether in their communities, their work, their personal lives, or a combination of all areas. The same challenges standing in their way (of navigating exhaustion, uncertainty, or pressures to prioritise survival over alignment) were the same things I grappled with throughout my own journey.

Being a creative taught me that wellbeing, meaningful contribution, and sustainable success do not need to exist in opposition to one another. There is an intentional middle ground that allows us to create, contribute, and build meaningful lives without losing ourselves in the process. It’s just not something most of us are exposed to through mainstream narratives.

Writing became the space where those insights naturally came together for me, and allowed me to develop tangible frameworks which could be put into action. My work both on and off of the page became the foundation for exploring the relationship between conscious living, aligned work, wellbeing, and meaningful contribution. Words of Integrity emerged organically from that intersection.”

Words of Integrity is a writing platform and creative practice dedicated to helping people live more consciously, think more clearly, and build lives and work that align with their values.

Alongside its original written works, the platform provides strategic writing, brand messaging, and communication services for mission-led businesses, with the intention of pouring into spaces which are already doing great work to nurture and uphold our communities.

Woman with braids wearing a red jacket, sitting on a colorful rug, smiling while holding a notebook and a pen. Indoors, with plants and framed picture on the wall.
A woman is arranging potted plants indoors. There are two large potted plants on a green tray at the forefront, one with green, oval-shaped leaves and the other smaller with rounded leaves. She has long dark hair and is wearing a red top with a pattern, sitting on a turquoise bench. There is a speaker and a wooden cabinet behind her, and a patterned carpet on the floor.
Close-up of a white ceramic mug with a textured handle, partially covering an open notebook with handwritten notes, and a guitar neck in the background, on a patterned carpet.
A woman with braids wearing a red shirt sitting on a black chair, smiling and touching her temples, in a room with bookshelves, artwork, a large speaker, a laptop, and a patterned rug.
A woman with tattoos on her arm wearing a patterned headscarf sitting in a room with white walls and wooden furniture.

Meet the Founder

Daniella Campbell is a creative non-fiction writer, certified life coach, and creative entrepreneur. She has spent the majority of her career working across the charity and CIC space as a marketer and brand builder alongside developing independent artistic projects.

Writing has been a constant since early childhood, and after more than a decade exploring themes surrounding personal development, human behaviour, and wider societal challenges, these ideas naturally became the foundation of her work.

Her background combines strategic communications, coaching, and creative writing, informed by a Bachelor’s degree in Marketing & Communications, professional coaching training through MOE Foundation, and ongoing postgraduate study in Creative Writing.

This interdisciplinary approach continues to shape the way she explores the relationship between conscious living and meaningful contribution through both editorial writing and brand communications.

Work With Me