Our Story
Words of Integrity evolved from a blog of the same name, created during the pandemic. What began as a series of writing exploring personal development, societal and systemic challenges, and questions of identity quickly grew into something more.
Born from lived experience, the same values embedded within that earlier writing developed into a philosophy that would go on to shape the life and career choices of founder, Daniella Campbell — a songwriter, certified life and career coach, and marketer with seven years' experience in branding and brand-building, backed by a degree in marketing and communications.
"My work within 1-to-1 coaching, as well as a marketer and brand builder in the non-profit sector, introduced me to countless people with a deep desire to create positive change — in their lives, businesses, communities, or through creative work.
The challenges they experienced in implementing that change often came back to narrative in some way. Whether a brand wasn't making enough impact due to their messaging, or an individual was struggling to make progress because they were stuck in a negative thought loop — I was able to work with them to rewrite those narratives into something more positive and empowering.
Seeing the shift in how founders connected with their own businesses after their brand narrative was reworked, or how customers responded to a brand after a shift in its content, proved just how powerful communication is when used intentionally.
The same impact showed up in my coaching work — watching individuals move from questioning their own ability to achieving real goals and attracting life-changing opportunities was further proof of just how much is possible when communication is used as a genuine tool for change.
As a songwriter, I'd already spent years exploring narrative and language on a creative level — but it was this professional experience, combined with the values embedded in my earlier blog writing, that led me to bring it all together and develop Words of Integrity into what it is today."
Meet the Founder
Daniella Campbell is a songwriter, certified life coach, and creative entrepreneur. She has spent the majority of her career working across the charity and CIC space as a marketer and brand builder alongside developing independent creative projects.
Writing has been a constant since early childhood, and after more than a decade exploring themes surrounding personal development, human behaviour, and wider societal challenges, these ideas naturally became the foundation of her work.
Her background combines strategy, coaching, and creative writing, informed by a Bachelor’s degree in Marketing & Communications, professional coaching training through MOE Foundation, and ongoing development in Creative Communications.
This interdisciplinary approach continues to shape the way she explores the relationship between consciously crafting meaningful narratives, and making positive contributions to society.
Words of Integrity is a brand narrative and communications studio using narrative to shape a better world.
Through our platform, we publish original articles, essays, and interviews exploring ways that narrative shapes decision making, identity, and our wider communities. Alongside this, we provide strategic brand narrative development, messaging, and communications services for businesses doing good work, helping them communicate with clarity, depth, and credibility.
Whether we're writing for individuals or organisations, our purpose remains the same: to use the power of narrative to shape stronger internal stories, and external communications that benefit us individually and collectively.