· ABOUT ·
ABOUT THE BRAND
Words of Integrity was born from lived experience — a personal journey of discovering and defining what it means to create with purpose and live with integrity.
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Over a decade ago, founder Daniella Campbell reached a turning point in her life. Caught in cycles of depression, addiction, and self-sabotage, she realised that if change was going to happen, it would have to begin within. Relying on overstretched NHS mental health services, Daniella found that traditional support often came too late and rarely took into account the complexities of intersectionality, identity, or systemic barriers.
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Determined to understand why we fall into negative patterns and how to break them, she began studying the brain, mindset, and language — exploring how tools like Neuro-Linguistic Programming (NLP), psychology, neuroscience, and spirituality could help us rewire our thinking and create lasting change.
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At the same time, her work as a social, political and wellbeing writer revealed how environment, inequality, and systemic challenges all intersect with personal wellbeing. She began to see the clear link between social structures and self-perception — how our surroundings, opportunities, and lived experiences shape not just our mental health, but our confidence, relationships, and ability to thrive.
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Through years of research, reflection, and transformation, Daniella rebuilt her life from the inside out. She was able to successfully graduate, quit destructive habits, built a healthier lifestyle, and created a career rooted in purpose. Every method she teaches through Words of Integrity — from reframing limiting beliefs to using language as a tool for empowerment — has been tried, tested, and lived.
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Words of Integrity exists to make self-development accessible, inclusive, and grounded in reality for people who want to grow.
At its heart, this brand is about transformation through awareness: helping you break free from old narratives, build resilience, and reconnect with the power that’s always been within you.
“I wanted Words of Integrity to feel real and accessible. When I looked at many self-help and spiritual spaces, I didn’t see myself reflected in them. The advice often felt out of reach — disconnected from the everyday realities many of us face.
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My work recognises that mindset, manifesting, and personal growth don’t look the same for everyone — especially for those navigating systemic barriers or generational challenges.
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Words of Integrity is built on the understanding that growth isn’t about bypassing what’s hard or pretending everything is positive. It’s about acknowledging where we are, understanding the layers that shape us, and using that awareness to create meaningful, lasting change.”
Words of Integrity is a wellness and self-development platform dedicated to making personal growth accessible, inclusive, and grounded in reality. We offer digital self-help tools, growth mindset resources, and coaching services designed for people navigating complex life experiences — including those from marginalised communities, neurodivergent individuals, and anyone seeking transformation beyond surface-level advice.
Our unique approach blends the power of language with neuroscience, psychology, and spirituality to help you shift limiting beliefs, manifest change, and build a resilient mindset. From affirmations and subliminal audios to in-depth self-development workbooks, we provide practical tools for overcoming self-doubt, strengthening self-worth, and creating meaningful change in your life.
Whether you’re looking for inclusive self-development resources, accessible mindset coaching, trauma-informed wellness tools, or language-based manifestation practices, Words of Integrity helps you harness the power within you. Explore our guides, digital courses, and coaching services to begin transforming your mindset, aligning with your purpose, and building a life rooted in confidence and integrity.
At Words of Integrity, we are deeply committed to creating accessible, inclusive, and impactful self-development resources that support real transformation. Every guide, workbook, affirmation, and coaching session is designed with care — combining psychology, spirituality, mindset work, and language-based tools to help you grow with confidence and authenticity.
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We know that every self-growth journey is unique, and we’re always learning and evolving too. If you have any feedback, ideas, or suggestions on how we can improve our products, services, or support, we’d love to hear from you. Your insights help us continue to create meaningful, trauma-informed, and inclusive self-help resources for individuals and communities around the world. Please don’t hesitate to get in touch — your voice matters here.